We've updated the Marketing Center with simpler navigation and new feature we call Insights for Websites. Improved navigation is always nice, but the highlight of this release is the ability to analyze a website the same way that Google and other search engines see it.
Previously, Marketing Center options were spread across three tabs often requiring waiting twice for the server to get to where you were going. Now, all options are shown in collapsible groups along the left which means you only have to wait on the server once to get to where you are going. Look for this area to change as we add new features.
Insights for Websites
In order to figure out if your website matches a search query, search engines compare the words on the page with the words of the query. If words on the page match the query, the page gets returned as a result. Then, the number of words on the page along with numerous other factors provide the ranking that gives a page its placement in the list of search results. The more relevant the page, the higher the placement.
Insights for Websites analyzes a website as a group of words and provides word counts of all the words on your site. It also looks for broken links and possible misspellings that could detract from your search rankings. Insights for Websites doesn't guarantee #1 placement in search engines, but it does help you better understand why a competitors website ranks higher than yours.
Using Insights for Websites
In order to put Insights for Websites to work, first execute a common query that your expect people searching for your type of business to perform. Use the "Nearby" option to narrow the results to neighborhood businesses. Then, analyze the website of the #1 returned result. Next, analyze your own website and compare the most popular terms between the two sites.
If it is obvious that the #1 site uses the keywords better, then rewrite your website text to more frequently use the keywords. Be sure not to simply repeat the word as search engines have long used this trick as a disqualifier in results. For best results, the keywords should be used in normal sentences. It also may be helpful to repeat this process for other popular searches and optimize your front page text for all the possible queries.
Insights for Websites isn't a guaranteed path to #1 Google status, but its a big step in that direction.