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Jeff Farris
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Is this happening to your league?

Q. Our little legaue is down 50% over the last three years. Has anyone developed a survey to find out the underlying causes so that we can address them at the board?

A. There may be some general reasons why league participation is down, but generally the things that drive a league are the same things that drive local business - a quality product and good marketing. The Sports Esteem website (http://www.sportsesteem.com/) can help you define the league guidelines for the way parents and coaches can work together to create a great experience for kids, then get the word out! Use the schools, churches and other community groups to let parents and kids know that a great experience is waiting for them with your league. Emphasize the fun, friendship, learning and the health benefits of participation.
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